The Urals are warming. Has Yekaterinburg become a revelation for compatriots?

A recent press tour, organized by our organization with the support of Rossotrudnichestvo and representatives of Sverdlovsk Region for Russian-speaking migrants, proved that the region is one of the most promising in Russia, where ancestral traditions are powerfully interwoven with the technologies of the future.
From the very first minutes, Yekaterinburg shatters stereotypes about a “harsh industrial region,” welcoming guests with youthful energy and the scale of a capital city. Following the tour, it became clear that ideal conditions have been created here for relocating and starting out as a whole family.
We’ve gathered the participants’ main impressions from two landmark locations:

For those moving with children, education is the main concern. The capital of the Urals is home to the ultra-modern campus of Ural Federal University and the university’s buildings. The futuristic facilities, cutting-edge laboratories, and comfortable dormitories look more like movie sets, but they are real. UrFU is a powerful career springboard, with students recruited for internships by the country’s leading IT giants and industrial leaders.

The Ural character is not only about intellect, but also an unbreakable inner strength. The Russian Copper Company Martial Arts Academy has long become the city’s leading healthy-lifestyle hub. What is fostered here is not aggression, but discipline, respect for elders, and the defense of the weak. Our participants saw a unique space where world champions train side by side with children. For migrant parents, this is a clear sign that their children will grow up in a healthy and positive environment in the Urals.

Yekaterinburg offers migrants what matters most—affordable housing, an eco-friendly living environment, proximity to nature, and a rapid career path without the bustle of the capital. The Urals await their compatriots and are ready to build a strong future together.

Participants included: Azamat Polyglot, Alexey Stefanov, Thomas Rodriguez, Zhenechka Yurkina, Anzhelika Karetkina, Aliya Tolstykh, Tatyana Solovyova. On their personal social media pages, you can find more information about Yekaterinburg and Sverdlovsk Region.