The Urals Opens Its Doors! A Press Tour for Bloggers Has Started in Yekaterinburg

Friends, we have great news! We are launching a large-scale series of press tours across Russia’s regions. Our first destination is hospitable and progressive Yekaterinburg. From May 19 to 22, 2026 bloggers who share stories about life in our country will see Sverdlovsk Oblast in all its glory.

Our main goal as organizers is to show why the Urals are ideal for moving, working, studying, and starting a family. We will dispel stereotypes and demonstrate the region’s real potential.

What awaits participants in the packed four-day program:

• Visits to leading enterprises and an assessment of career prospects.
• Tours of modern residential complexes and assessments of their infrastructure.
• An introduction to the Urals’ advanced education cluster.
• A deep dive into history at local museums and walks through scenic parks.
• Meetings with regional authorities to discuss support measures for resettlers.

Yekaterinburg and Sverdlovsk Oblast are a powerful magnet for those who want to grow.

The project is being implemented under the patronage of the “Way Home” movement, Rossotrudnichestvo, and the Government of Sverdlovsk Oblast.

Subscribe to our channels! Follow the participants’ posts to see the Urals through the eyes of top bloggers.

Participants: Azamat Polyglot, Alexey Stefanov, Thomas Rodriguez, Zhenechka Yurkina, Anzhelika Karetkina, Aliya Tolstykh, Tatyana Solovyova.

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