The World Is on Fire. From Deliberation to the Urgent Decision to Leave Now.
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The World Is on Fire. From Deliberation to the Urgent Decision to Leave Now.

The World Is on Fire. From Deliberation to the Urgent Decision to Leave Now.

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The world has reached a point where moving to Russia has ceased to be a matter of planning for the future and has become a strategy for survival. Whereas previously compatriots and foreigners would weigh the risks for years, study the real estate market, and choose the ideal region, today my team at "Way Home" and I are seeing a paradigm shift: interest has given way to urgent need.

Look at the figures—they speak louder than words. Despite blocks and information barriers, our social media statistics show explosive growth. People are seeking urgent, practical relocation routes, breaking through every barrier.

The figures for our live broadcasts have been unprecedented:

Since January 16: 127,000 people participated in a live broadcast where administrators and Anatoly Bublik answered questions in real time. That is the population of an entire city, all connecting at once to find out how to return home.
March: Against the backdrop of escalating global tensions, we decided to try a four-hour telethon format. Consistently, throughout each broadcast, more than 20,000 listeners take part in the conversation at the same time. In one such marathon, we manage to answer 80-100 specific questions.

"We'll board up the house and go"

Attitudes toward material possessions themselves have changed. Last year, questions such as clearing customs on an expensive car or selling real estate at a good price often became stumbling blocks; in March, however, attitudes hardened radically.

We hear more and more often from prospective migrants: "We'll just board up the house and go." People are ready to leave their property behind and sell their cars, understanding that their family's safety and the chance to live in a country with fertilizer production and vast areas of fertile land matter more than a container full of belongings. Russia today is seen not simply as a country to live in, but as an ark capable of sheltering people in a storm.

The situation is developing rapidly. What once seemed like an extreme case has become everyday reality. We see that the threshold for making a decision has fallen to a minimum: as the world around us becomes unstable, the direction of movement becomes obvious.

If you, too, are looking for answers to your questions, we would like to let you know that our live broadcasts take place on Mondays and Thursdays on TikTok, and on Tuesday you can join us on YouTube and TikTok.

Publication date: March 17, 2026

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