October 13, 2026
How One Day in Sverdlovsk Oblast Brought Centuries of History Together with the Technologies of the Future
The final day of the blogger tour of Sverdlovsk Oblast, made possible by all the participants, Rossotrudnichestvo and the Regional Administration, was a powerful finale to the entire trip, showing the contrast between the era of the Urals' early pioneers and Yekaterinburg's advanced technologies. The participants began the morning at the Europe–Asia obelisk near Pervouralsk, where they were immersed in history through the immersive performance “Tales of the Ural Land.” The images of rugged pioneers came to life, recalling the hardworking people on whom the Urals depend.
The organizers then introduced and showed in detail Akademichesky, Yekaterinburg's youngest neighborhood, where broad streets and stylish homes create a comfortable urban environment. Participants tried out the local infrastructure, visiting a kindergarten and a school—real hubs of science and creativity with digital classrooms. The bloggers also had a chance to assess a new clinic with modern equipment.
The final meeting with the district administration revealed the development strategy for Akademichesky, emphasizing residents' safety and job creation. The Urals knows how to honor its roots and build the future to the highest standards.
This blogger tour proved that an in-person format is the best way to showcase Sverdlovsk Oblast. The Way Home team hopes that similar media expeditions will become a regular tradition, helping compatriots abroad see Russia with their own eyes and confidently choose a new home.




Publication date: May 25, 2026
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